I’ve all the time had high standards for myself. In my life, in my relationships, and even in my magnificence and wellness rituals. I need to maximize each second of my life—and if you happen to’re studying this, you possibly can in all probability relate. For a lot of my life, I needed to work on releasing the disgrace of being “too intense” or “too formidable” that many ladies get saddled with. However over time, I spotted there’s a high-quality line between holding your self to a excessive commonplace and holding your self hostage to perfection.
However right here’s the factor: whenever you’re used to chasing perfection, it’s simple to begin chasing approval, too. Navigating social expectations and cultural milestones could make you second-guess your self—what you need, who you’re, and whether or not you’re doing “sufficient.” You will get so caught up making an attempt to measure as much as the place you ought to be that you find yourself on a hamster wheel, endlessly making an attempt to catch up. And no hamster wheel is extra seductive than the Scorching Lady Hamster Wheel: the set of aesthetic codes and wellness rituals we inherit by means of developments and custom. It’s solely whenever you step off that you simply begin to discover what really seems like you—and what’s simply distraction dressed up as self-improvement.
Picture above from our interview with Simone Boyce

What’s the ‘Scorching Lady Hamster Wheel’?
The time period ‘Scorching Lady Hamster Wheel’ was coined by Katie Gatti Tassin, aka Money With Katie, on her podcast and lately in her new guide, Rich Girl Nation. However what’s the Scorching Lady Hamster Wheel? In response to Tassin, it’s “the costly upkeep that conventional feminine magnificence beliefs prescribe: haircuts, manis/pedis, spray tans… the listing goes on.” And it’s a hamster wheel due to how a lot upkeep goes into our magnificence routines. (Which may begin to really feel extra like obligations than rituals.) And, after all, the older we get, the extra stress we really feel to do extra to look perpetually 25.
As a monetary skilled, Tassin approaches this topic by asking why nobody is speaking about simply how costly it’s to be a lady. The typical girl spends over $3000 a year on magnificence, and a few of us considerably extra if you happen to consider wellness remedies and in-spa procedures. However past the greenback quantity, there’s one other value of the compulsory Scorching Lady Hamster Wheel: your genuine internal radiance.
The True Price of Magnificence
Tassin acknowledges that for many people, magnificence is tied not solely to self-expression but in addition to self-care. However at what level does it shift from a wholesome method of displaying up on the planet to an exhausting effort to fulfill others’ expectations?
After we step off the hamster wheel, we will reconnect with what makes us really feel like ourselves—and let go of what makes us really feel like any individual else.
Beneath, we unpack how the Scorching Lady Hamster Wheel can subtly form your routines—and learn how to reclaim your magnificence rituals with intention and ease.

Are you on the Scorching Lady Hamster Wheel?
Keep in mind how thrilling magnificence used to really feel? From my center college inauguration into sparkly lip gloss and much more sparkly eyeshadow to experimenting with merchandise in early maturity, I bear in mind how euphoric it felt to play costume up and discover pleasure in my very own face. It felt like a canvas to discover—till it didn’t. In some way, my face began to really feel like an issue to pluck and peel and paint into submission.
The worst a part of all of it? It labored. I received hooked on the sensation of exterior validation I received from performing magnificence as I had seen it marketed in magazines and on social media. All of the sudden, my routine began to really feel like an obligation, not an journey.
In response to Tassin, the hamster wheel creeps up on you thru upkeep—as a result of, as she places it, “every therapy, service, and product have to be maintained.” Like limitless streaming subscriptions, you typically don’t understand how a lot time, effort, and cash you’re spending to maintain up appearances till you pause and ask a easy query: why?
In case you really feel such as you’re on a trip you possibly can’t get off—and your magnificence rituals depart you extra drained than fulfilled—you may be on the Scorching Lady Hamster Wheel. Most of us find yourself there sooner or later. As a magnificence editor, I’m consistently balancing my love for magnificence and wellness with the fragility of perfectionism.
However what if each step of your magnificence routine felt devotional as an alternative of dutiful? What if you happen to freed up that point, cash, and psychological area for what really brings you pleasure? Once I deal with what feels good somewhat than what earns compliments, I discover the braveness to step off the validation wheel—and again into myself.
How you can Step Off the Scorching Lady Hamster Wheel
Calculate the Prices
For Tassin, stepping off the Scorching Lady Hamster Wheel began with a monetary incentive. She realized she was spending greater than 10% of her annual revenue on costly magnificence upkeep. Much more alarming, she realized she typically used magnificence routines as a option to self-soothe. She would guide a wax and hair therapy and mani-pedi every time she felt unhappy—all the time discovering that she emerged much less fulfilled.
Perhaps the creeping prices of your magnificence routine alarm you, too—or perhaps the toll is extra emotional. My wake-up name got here once I realized my magnificence maintenance had grow to be an alternative to true relaxation. I used to be looking for a reset in my month-to-month facials and a second of calm in my manicures. However once I started discovering these emotions in real wellness rituals, I noticed how a lot I’d been clinging to comfort and behavior.
For you, the price may be time, effort, or determination fatigue. So typically, we pile on extra merchandise and practices with out actually being intentional about our why. And a scarcity of intentionality is on the coronary heart of most inner dissonance.
Pare Again Your Routine
What would occur if you happen to canceled your upkeep appointments for the subsequent month? In case you stripped again to the naked minimal of your magnificence rituals—from a minimalist skincare routine to a barefaced (or no-makeup make-up) product toolkit?
This isn’t about turning into a magnificence minimalist if you happen to don’t need to be. Going again to fundamentals offers you an entire reset. It additionally helps you face any residual concern about not being your most put-together self. Like entering into a chilly plunge, it may be uncomfortable at first, however you’ll be stunned at how invigorated you’re feeling after.
Have No Disgrace About Your Non-Negotiables
There are specific belongings you may not need to quit—the rituals that really feel important to your self-expression or that you simply’ve refined over years of follow. Once I gave up mani-pedis, I spotted I didn’t want them month-to-month; saving them for an occasional deal with really made them really feel extra luxurious. However any time I’ve tried to do much less with my hair, I find yourself annoyed and, actually, barely recognizing myself within the mirror.
My month-to-month hair appointments keep. So does my elaborate skincare routine. Realizing my non-negotiables helps me respect which rituals make me really feel most like myself—and that are merely good to have.
Reintroduce the Issues You Miss
Identical to private type, having your personal magnificence toolkit helps you outline your signature look. Ask your self: What routines make your soul sing? Which merchandise do your fingers instinctively attain for? What appointments do you secretly miss including again to your calendar?
Some folks really feel bare and not using a purple lip. I used to depend mascara as my must-have—till I spotted that curling my lashes is sufficient for me (although others would possibly think about that sacrilege). On the flip aspect, discovering that I might by no means quit my under-eye tightening therapy made me respect it much more. I used to fret it was “an excessive amount of” and saved it for particular events, however now it’s certainly one of my favourite elements of my each day ritual.
When each step of your routine is curated for you—not for anybody else—the dread of spending an hour in your make-up disappears. It turns into a ritual, not an obligation.
Give Your self Permission to Evolve
Tassin said it best: “[My beauty habits] had been fossilized in my shallowness. I needed to chip away at much more than simply {dollars} and cents with the intention to unpack my monetary selections within the magnificence realm.”
Usually, our magnificence rituals grow to be the armor we put on to really feel protected shifting by means of the world. They usually’re not nearly self-importance—fairly privilege is actual, together with the racial, ageist, and class-based expectations that form our definition of magnificence. Stepping off the Scorching Lady Hamster Wheel can carry up sophisticated feelings that run deeper than whether or not or to not ditch your lip liner.
Don’t ignore these emotions. Journal them out. Sit with them. This reflection is a part of uncovering your why—and creating area in your instinct to information your rituals, main you towards your most genuine, radiant self.
Most significantly, give your self permission to evolve. You may not change a single factor about your magnificence habits, otherwise you would possibly allow them to shift with the seasons of your life—like intuitive consuming or dopamine dressing. What issues is that you simply lead with intention. As a result of true radiance doesn’t come from perfection—it comes from alignment.
